University Report Writing
University Report Writing
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Business report writing
Green Marketing – Education is Everything
Green Marketing – Education is Everything
There’s one thing you need to know about the green consumer. They want to know.
According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business.
While representing an eco-friendly paint company, we raised the issues of indoor air pollution which is caused in part by the out-gassing of toxins in conventional paints, stains and cleaning products. We built into their quarterly consumer catalog an educational component called “Did You Know?” Sprinkled throughout the pages were various statistics that enlightened consumers.